BLACKROLL E-COMM
HEALTH + LIFESTYLE / E-COMMERCE / SPORT
OVERVIEW
A user centre approach to a full redesign of the Blackroll online shopping experience. Redefining the brand, UX and UI to enhance product storytelling.
Results driven
Increase of E-Commerce Conversion Rate thanks to new Information Architecture: 25%
E-Commerce Conversion Rate average is at a pretty high constant at 3.5%
Increase of Organic Traffic: 350% due to switch to one domain and better organised Content Hubs and IA
Fantastic Scroll Depth on Product Detail & Knowledge Article Pages and Exercise Pages.
Customer Account Creation increased from below 2% for Shoppers to 22%
Increase of Organic Traffic due to designing for E-A-T and YMYL Principles
